01 – 469 3758 hello@relfm.ie

At REL our difference is our people and this is recognised externally. Most recently REL were awarded Best Place to Work in Europe achieving a ranking of 18th Place in Large category.

We get the prevailing sense that REL teams relish going to work



One expert team, one seamless process to excellence in execution 

FMBE Awards since 2008

Agency of the Year Awards since 2008

Team of the Year Awards since 2008

We are part of Advantage Smollan

REL Field Marketing is part of Advantage Smollan, the first and only global provider of innovative outsourced sales and marketing solutions for consumer goods companies and retailers.

This partnership between Advantage Sales and Marketing LLC and Smollan Group delivers a unified service agency solution throughout Europe which provides manufacturers with the best retail merchandising, technology and reporting solutions on an international scale.

We have operated in Ireland since 2009 and currently have two offices; one in the UK and one in Dublin.

Our core differentiators distinguish us from the competition

Paula Lawlor

Paula Lawlor

Business Unit Director


Paula has over 30 years experience in the field marketing industry within Ireland.

She has worked across a wide client base driving business growth and is passionate about shopper marketing coupled with customer insights.

Her expertise lies within field marketing and in-store marketing.

Paula is a Fellow of the Marketing Institute of Ireland and the Chartered Institute of Marketing.

To contact Paula, email plawlor@relfm.ie or call 087 231 6523.